News Matters Clothing Brand
Support the causes that matter to you by wearing your issues in public
What you wear can say a lot about who you are or attain to be as an individual. Students have no problem wearing clothing that promotes their school or their favorite fashion brands. What if instead of advertising for companies we gave students the ability to promote issues that matter to them? The News Matters Clothing Brand project aims to give students the ability to share issues that are important to them to the general public. There is a growing trend for the millennial generation to share and promote issues that matter to them on social media, this would work as a physical adaptation to this sharing mentality.


KEY FEATURES
- Graphic clothing aimed towards students.
- Clothing features news issues that matter to each student.
- Hashtags to quickly share issues.
- Collectible/commemorative clothing to help remember issues from a certain date.
IMPLEMENTATION


TESTING MAKING THE SHIRTS
I attempted to make the t-shirts by doing a simple laser print transfer onto the shirts using some lacquer thinner. I thought that the process would be quick and cheap, allowing me to make a shirt whenever I wanted. The reality is that the lacquer thinner let off an incredible amount of fumes, and it took a while to dry. It was also difficult to make a nice clean transfer. It was possible, but it would take a considerable amount of practice.
I am going to try to order and print them from an online custom shirt printer, which should give me higher quality but with a much longer wait time. It would be nice to partner with one of these companies, but I would have to have shirts made available probably once a week.

